Here are our 5 best fonts for email to use for optimum readability and neutrality: 1. So which cross-platform fonts make your emails and live HTML text most readable for recipients, without taking away from the core aesthetic of your brand? For the main body copy in your emails, you need compatible typefaces that are readable yet neutral. You don’t want to draw attention away from any display text that might also be included like: your offers, your headings and headers, and the words on your buttons. In a different vein, “fantasy” or “novel” fonts, such as Comic Sans, can undermine your core brand aesthetic because they appear cheap and amateurish. With the average time spent on an email being around 11 seconds, it is crucial for your content to be readable. But displaying your body copy in Helvetica can make it difficult to read. As one type designer explained to Bloomberg, “the letters are too close together.” This makes it too hard to scan the shapes and quickly digest information. It makes a bold impact when you use it in a title or headline. Many of these “web safe fonts” are also unsuitable for your email copy because they lack clarity.
#How to email a font full#
Here’s the full list of the fonts supported by most email providers :Īrial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Charcoal, Lucida Console, Lucida Sans Unicode, Lucida Grande, Palatino Linotype, Helvetica, Book Antiqua, Palatino, Tahoma, Geneva, Times, Times New Roman, Trebuchet MS, Verdana, Monaco.Īs you can see, there’s not a huge selection. This means you need to use cross-platform fonts for your live text, which work with the majority of email clients and services. You want to reach as many people as possible for the best chances of the most promising leads. If you are sending marketing emails, order confirmation emails, or anything else, your live text fonts need to be compatible with all your recipients’ email clients and computers. Your recipients’ email client displays the text you send in the intended font style, only if the font style is compatible on their end. in MageMail, or another email service provider.
It is not just you that needs to have the font available, e.g.
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The thing is - you don’t send fonts yourself, you use other peoples’. In a contemporary world with virtual reality (VR) and artificial intelligence (AI), how can we not have an email network that is fully compatible with the fonts available to us with other web-based media? “Why can’t you just use any font you want?” you might ask.
#How to email a font how to#
In our Ultimate Guide to Email Typography, we introduce you to the best fonts for email you need to be using for any body copy and display text, show you how to shoehorn in any typeface you like, and tell you what font sizes and settings to use. So how do you make your written content appear visually distinct to strengthen your brand presence and impact? Are you stuck with using Comic Sans for every marketing email you send? All you’ll find are “web safe” fonts such as Times New Roman and Arial. You may even have considered branding your MageMail emails with fonts to match your site.īut as you start to format your email fonts you’ll notice something: those reams of typefaces you used to design your site are nowhere to be found in your email dashboard. With the fonts I know and love, I can create emails that not only stand out but are readable, fresh, and timeless.” They influence your tone and can create familiarity with your customers. If text is the equivalent of the spoken word, the typefaces you use are your voice. The fonts you have in your business emails, used right, are recognizable symbols for you to spread around the digital world, echoing your brand’s unique style. But they also need to be readable.Ĭolin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes? writes - “it’s possible to blow away three-quarters of your readers simply by choosing the wrong type.” If you spend time crafting the words you use, you should care equally about how you present them to your audience. Your triggered emails, like your promotional emails and newsletters, should reflect the core aesthetic of your business if you want to increase brand presence and engagement.
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